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  • Jordan Jay

Bottega Veneta's New Year Campaign


The Bottega Veneta train will travel across China until the Lunar New Year on 22 January.



To celebrate the Chinese Lunar Year, Bottega Veneta launched a short film named “Reunion in Motion”, a personalisable WeChat e-card and a physical installation designed on a train. The campaign is inspired by the emotion of returning home to family and friends and highlights the value of time.



The film, directed by Jess Jing Zou and shaped by the music of Sega Bodega, is a portrayal of characters on the road back home, exploring introspection and intimacy while traveling through different landscapes in China.


The concept of motion is an essential part of Creative Director Matthieu Blazy’s vision for the brand. According to Blazy “Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specialises in bags, it is about movement, of going somewhere; there is fundamentally an idea of craft in motion.”



In this campaign, Bottega Venata emphasizes the importance of this time spent with family and friends:because time is the ultimate and precious luxury.


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