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  • Wei Huang

Asian Models Changing the Face of Fashion

Asian Models Changing Fashion—Since the late oughts, fashion has put the spotlight on East Asian models as countries like China begin to lead the global marketplace. Diversity in modeling has long been an issue, and seeing different ideas of beauty is a welcomed sight. And as Chinese model Liu Wen said in an interview with Nightline in 2011, “I feel the world is smaller, and the fashion world is getting bigger for any girl.”


Nationality: China Height: 5’10” Known for: In 2006, Liu Wen was discovered in Beijing and was immediately brought to Paris. She soon flew to New York, where she shot her first campaign with Steven Meisel, and she quickly became a fixture on the high fashion runways in New York, Paris, and Milan.

Liu Wen’s groundbreaking industry achievement arrived when she became the first worldwide Asian spokeswoman ever to land an international cosmetics contract, signing with the prestigious Estée Lauder brand in January 2011.


Nationality: China

Height: 5’10.5″

Known for: FeiFei Sun is a Chinese supermodel and one of the most well-known Asian models in the fashion industry. Born in China, she began her modeling career in 2008 and quickly rose to prominence, walking in major fashion shows for designers Alexander McQueen, Balenciaga, and Chanel.

FeiFei is also known for her work as a brand ambassador for various luxury brands, including Dior and Louis Vuitton. She has appeared in many high-profile advertising campaigns, including for Prada, and the beauty brand, Estée Lauder.


Nationality: China

Height: 5’11”

Known for: From Shanghai, Du Juan is a Chinese model and actress. Born in China, she began her modeling career in the mid-2000s, quickly becoming one of the most successful Asian models in the industry. She started her career walking for Diane Von Furstenberg and is best known as the first Asian model to grace Vogue (France) in 2005, along with model Gemma Ward.

In addition to her successful modeling career, Du Juan has also pursued an acting career, appearing in films like American Dreams in China. She has also been featured in numerous high-profile advertising campaigns for brands such as Miu Miu, Louis Vuitton, and Anna Sui.


Nationality: Japan

Height: 5’9.5″

Known for: Modeling since the age of 14, Tao Okamoto appeared in campaigns for brands such as Ralph Lauren, Dolce & Gabbana, Emporio Armani, and Tommy Hilfiger. In 2013, she made her first major acting debut in The Wolverine where she appeared alongside Hugh Jackman.


Nationality: Japan

Height: 5’10”

Known for: Since being signed in 2011, Chiharu Okunugi has starred in international advertisements for labels including Stella McCartney (pictured above in stylish plaid looking stauesque), Karl Lagerfeld, Dior, Zara, and Chanel.


Nationality: Korea Height: 5’10” Known for: Soo Joo Park has landed ad campaigns for famous brands, including Chanel, MAC Cosmetics, Tom Ford, and DKNY. Her signature platinum blonde tresses helped propel her career to even higher heights.

In 2014, Soo Joo became L’Oreal Paris’ first Asian-American spokesmodel. Her covers include glossies like Vogue Korea, FASHION Canada, Vs. Magazine (pictured above), and ELLE Korea. In 2022, she became an ambassador for Chanel, posing in watch ads.


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