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  • Melissa Rose

Anya Taylor-Joy Stars in Dior’s Mitzah Bricard campaign


Dior’s mitzah leopard pattern has become a household staple. With creams and blushes perforated by black patches, the signature animal print is utterly tied to the brand’s identity and image.


Mitzah is Dior’s target, the luxury seeker who isn’t afraid to make a statement. For their 2023 opening splash, Dior is introducing this design pattern into a new sect of their products: beauty. With film and television magnate Anya Taylor-Joy in tow, the Dior Mitzah collection provides a starry entrant to the year's beauty offerings.



New Image

In their brand new image and video campaign, Dior has enlisted Anya Taylor-Joy to represent their beauty launch. Whether it be for her star turn in Netflix chess drama The Queen’s Gambit or her scene-stealing performance in the new thriller The Menu, Taylor-Joy is all that we’re talking about right now. Sporting the new mitzah collection, Taylor-Joy is dropped right in the Dior landscape. As she tries her hand at classic French words and professes her personal beauty icon, you can’t help but feel drawn to Taylor-Joy’s presence. And, as Dior Beauty creative director Peter Philips applies the new shades to her skin, Taylor-Joy makes the Mitzah Collection pop.


Collection

The collection features a number of Dior Beauty's signature products packaged in the new Mitzah design, such as the Diorshow 10 Couleurs palette in 10 new matte and satin shades, the iconic Rouge Dior lipstick in 10 nude and bold shades, the Dior Forever Perfect Cushion and Dior Forever Skin Glow Cushion Foundation, as well as fragrances from La Collection Privée Christian Dior.


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