Jung Kook, the member of iconic K-pop boy group BTS, has just been announced as the newest global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. While the BTS septet has worked with several labels, such as Louis Vuitton, this is the 25-year-old South Korean singer's first solo ambassadorship. In the new campaign shot by Park Jong Ha, Jung Kook wears the brand's Spring/Summer 2023 collections.
With the announcement of this exciting collaboration, the Global Chief Marketing Officer at Calvin Klein, Jonathan Bottomley, states, "We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
