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  • Wei Huang

NYFW 2023:Son Jung Wan's 90s fashion trends

Designer Son Jung Wan’s namesake brand — among the leading fashion ventures in South Korea — took center stage at Spring Studios on Feb. 11. Son’s newest collection invited attendees of the second day of NYFW to revisit the ’90s. A flier on each seat read the intention of her collection, which Son described as celebrating “the ironic attempts of quintessential ’90s fashion trends with futuristic elements and closed with a dash of glam.”

In 1989 she opened up a shop in her house, across the street from a Galleria Department Store. The department store offered her a job, and her brand grew quickly. In 1993 Son earned the “Golden Needle Award” from the Korea Fashion Editor Association and in 2005, was named “Designer of the Year” by Seoul Metropolitan. She has shown during NYFW for several seasons, with her Spring 2023 collection focusing on natural draping, voluminous pleating, and dramatic collar detailing with sophisticated yet rhythmical colors and textures.

This show we saw a few of the featured colors — blue, purple and orange. Though their colors were bold, the pieces weren’t overdone. There was something modest in the combination of jarring color and slim cuts paired with a variation of black-and-white pump boots — the designs’ unifying element.

Brooke Shields & Mini-Me Daughter Grier, 16, Stun At Son Jung Wan Show At New York Fashion Week.


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