For spring-summer 2023, adidas Originals continues to celebrate self-expression through its latest collection. The brand showcases the Blue Version clothing line and the updated Stan Smith sneaker with a new campaign. Featuring bold graphics and elevated fabrics, this fashion icon is reborn for spring-summer 2023.
The latest vintage brand classic to be reiterated by the initiative is Stan Smith, which is being clad in the three stripes label's infamous "Bluebird" tone. The Stan Smith sneakers will be accompanied by an apparel collection. The Spring/Summer 2023 Stan Smith with Blue Version collection will be launched on the official e-commerce site of Adidas and select retailers on January 13, 2023.
The collection is led by footwear offerings, which feature four new iterations of Stan Smith. Firstly, the original court sneaker, Stan Smith, has been reiterated in a "Millencon" design.
